New Balances Innovation
New Balance has been leveraging partnerships with celebrities and influencers to promote its products and reach new audiences. This includes collaborations with athletes, musicians, and social media personalities who align with the brand’s values and target demographic. They post highly on their social media about their sales, new shoes, and technologies. The use of their break out shoes 550’s which has gained popularity in the social media spaces.
Digital and E-commerce Growth: Like many other retailers, New Balance has been investing in its digital presence and e-commerce capabilities to adapt to changing consumer preferences and shopping habits. This includes enhancing its website, mobile app, and online shopping experience to provide a seamless multi-channel experience for customers.